Printcasting is a new quick self publishing tool.

Ever dreamed of being a publisher? Now that dream can become reality and you do not even have to leave the comfort of your own home to realize it , thanks to a new Web site called Printcasting.com .
The site launched in March, is free to access and use and is funded by Knight Foundation in an effort to find new avenues for local news and for advertisers to reach local potential customers. For now, the site is rolled out only in few states, but it is looking to expand to other cities.
The site principle is very simple: Potential publishers register with the site as in any social network site, and from there, they choose the name and template of their own magazine and fill it with whatever news articles or blog posts that they have uploaded from the web or from their own work if they have their own blog, or from newspapers or other publications that have registered with Printcasting. If they want, they can use a search function for different topics.When they have a final product, and that is the most interesting part of the site, advertisers have the option to place ads in the publications. The magazines can be viewed online by anyone with a PC or a mobile device or if they want, readers can print their own paper versions from their home printers. Publishers can also print copies of their magazines and choose whichever way they want it distributed.
To place ads on these publications, the site charge advertisers $10 per issue regardless how many copies get printed, but the magazines creators can charge whatever they agreed on with the advertisers.
All the ads revenues are collected by the site which keeps 10 percent of it, gives 30 percent to the authors of the articles and 60 percent to the publishers.

For more, see NYTimes.com