Cake Financial is an easy to use automated financial service.

If there was a better time for someone to pay closer attention to their own finances, that time is now. But the recession and the financial crisis that have preceded it, can make it harder for a lot of people to afford, or even to just trust another human being with advices on how to handle their investments. That's where comes in Cake Financial, a San Francisco based small company which is offering an automated financial service written in plain English and with the aim to provide users, a custom design mutual-fund portfolio.
Priced at $99 a year, "the service, is designed to be simple, clear, relatively quick using easy to understand graphics and a step by step approach", according to the Wall Street Journal.
Cake Premium, which is the name of the service , works by automatically importing users retirement investment and 401(k) account information from a pool of 65 major investments companies, analyzes and categorizes his or her holdings, and then proposes how best to reallocate them.
It is important to note that Cake Financial is not a licensed adviser or broker and doesn't conduct any transaction on your behalf. It provides the practical advices and if you want to follow through with them, you'll have to go somewhere else to conduct the actual transaction.
For people interested in testing the service, Cake Financial is offering a free 30-day trial at Cake Financial.com.

For more, see WSJ.com