With less than a week until Black Friday which marks the unofficial lunch of the holiday shopping season and retailers big and small already engaged in a frantic race to lure uneasy customers, Apple is getting into the act too. The maker of some of the most popular electronic devices in the market right now, Apple is not known for giving them away, thanks to a very loyal core group of enthusiasts. Still, the company could not resist the powerful lure of the holidays to stir some buzz. Speaking of buzz, Apple's intention came in the form of a a brief one page teaser on its Web site, announcing the upcoming deals but without any details. Instead, the one page announcement invites users to browse the Apple store and make up their shopping lists and to come back on the 27th, the day after Thanksgiving when the the sale will go in effect. The only one hint that was given, is that shoppers will get to enjoy free shipping for their purchases but without any indication of which ones will qualify for it.
But if the past is any indication, Apple's announcement shouldn't make anyone jump from their seats as the maker of the iPod, iPhone and the likes, has only offered discounts in the 5 to 7 % range.
For more, see Apple.com
Monday, November 23, 2009
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