Greeting Card Companies offer new video greeting cards service.

People who want to send greeting cards but don't want to deal with the hassle associated with it, (buy the actual card, scribe something on it and take it to the post office for mailing etc), there is a new option in the form of mobile video. The new services being pushed by greeting card companies, try to capitalize on two things: the ubiquitous nature of mobile phones and the popularity of videos. And with more and more videos being tailored to the mobile medium, it was just a matter of time before someone try to capitalize on that. The fact that an industry like the greeting cards' is jumping on the fray, makes perfect sense giving the facts that more and more people communicate via mobile phone and that texting recently surpassed talking as the favorite choice.
According to the New York Times, video greeting cards as proposed by some in the industry, "deliver a brief video with sound and music as quickly and often as cheaply as sending a text."
American Greetings is one of those greeting card companies that offer the new services and it service "transmits a video card chosen from its Web site directly to handsets of nearly all major mobile carriers", according to the New York Times.
Right now the service is free for the four million customers already registered on its Web site or for premium users who pay $15.99 a year, the New York Times said.
Another greeting cards company in the mix, is Hallmark, whose so called Web-to-mobile cards cost 99 cents each.

For more, see NYTimes.com