Starting July 1, Starbucks will offer free Wi-Fi internet access to all its customers at all its locations in the U.S. The move is in response to a similar one by McDonald who earlier this year offered free wireless Internet service to its customers in its effort to still business from the coffee chain. The Starbucks new free Wi-Fi offer will take over from a patchwork of confusing plans.
On top of the general Internet acces which will be be offered trough the same provider, AT&T, Starbucks will offer free access to some otherwise paid content like the paid portion of the Wall Street Journal or Zagat, the restaurant review site. Starbucks also plans to use the service as a virtual network where content from select business based on their proximity to the Starbucks locations, will be available.
For more, see WSJ.com
Tuesday, June 22, 2010
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