Pepsi Refresh Project to finance local Do Good initiatives.

Last month, Pepsi-Cola started a campaign called Pepsi Refresh Project complete with the supporting Website refresheverything.com, aimed at encouraging ordinary people to submit ideas they think may benefit others in their communities and receive financing through the company if their ideas receive the most votes in their categories. There are six areas ranging from education, health, arts and culture, foods and shelter, neighborhoods and the environment.
For each area, there are different levels of financing available starting at 5,000 and going all the way to $250,000.
Here how it works: each month, participants submit new ideas for the public to vote with voting ending the following month. The projects with the most votes in each area, will win the prize. The number of winners per category depends on the amount of money involved; the lower the amount, the more winners, the highest the amount, fewer winners.
There is also a category reserved for celebrities. In total, Pepsi is devoting $20 million to the project through the end of the year.


For more, see NYTimes.com