Vudu to offer movies streaming directly into TVs and Blu-Ray players.

Vudu, the pionneer of movies on demand thanks to its set-top box by the same name, is abandoning the box all together in favor of direct streaming into your TV according to the New York Times. The new strategy is fairly simple and cheaper too.
Until now, if you wanted to watch movies through Vudu, first and foremost, you would have to buy the $150 stand-alone box and then pay every time you want to watch a movie. But the technology was slowly adopted resulting in poor sales of the device. Now Vudu want to go around that problem by offering its product as a feature and not a device. For that end, Vudu has teamed with manufacturers of devices like TVs and Blu-Ray players, to incorporate its technology as a built-in feature into the device therefore, allowing the possibility of streaming movies.
Right now, LG and Mitshubishi are the only companies offering the technology with the list set to grow this summer to include others like Sanyo, Samsung, Sharp, Toshiba and Vizio.
The movies offered can be watched through three levels of quality: standard, high def and something called HDX which stand for higher hi-def.
To these three levels of quality correspond, three levels of pricing ranging from $4, $5 and $7.

For more, see NYTimes.com