Combining the attributes of location-based services like Foursquare and StickyBits an app that turns barcodes into message boards, Barcode Hero is an app that attempts to make shopping more social. When a user takes his or her phone with the free app to a store and launch it, he or can start scanning the barcodes on merchandises. Every time they do so, they earn points and rewards called dukedoms and kingships, just like on Foursquare.
The purpose of the whole process is to help the service built a database of product categories therefore make it easier for it to offer a more personalized shopping experience.
Another aspect of BarcodeHero is its gaming side which can be very additive by pitting for instance a group of friends against one another to see who would gain more points in a product categories. Founded by two former Amazon workers, BarcodeHero has a lot competition in start-ups like Blippy, Swipely or the new hot upstart Shopkick. Only available on the iPhone platform for now, the founders have plans to expand to others very soon. It can be downloaded from the iTunes store here.
For more, see techcrunch.com
Tuesday, September 7, 2010
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