In partnership with a start-up called Shopkick, Best-Buy has started last month an in-store mobile couponing system in 187 of its stores with plans to have it in place in 257 stores by October 1.The system borrows a page from the playbook of geo apps like Foursquare and Gowalla and then take it a bit further. Instead of having users checking in as they would with those services,
Shopkick automatically recognizes when someone with its app installed in their phones, walks into a store. The main difference being that Shopkick doesn't use GPS like other location-based apps to recognize when a person with it in their phones, walks through the doors. It uses a custom hardware app system created and installed in partner stores. The minute you enter a Best Buy location, your phone recognizes it and you get points and a message that there are deals available at this location. You can also use it to scan items and get more points and other potential deals according to Techcrunch. What that means is, it eliminate drive-by check-ins and also allow users to do more interesting things like scan items with your phone, look for deals and earn points or "kickbucks" redeemable at in various ways including discounts at the store, Facebook credits, or songs download from Napster. The app is free and people interested to sign up for it, can do it at Shopkick.com
For more, see techcrunch.com
Thursday, September 9, 2010
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