With 500 millions members, it is becoming increasingly difficile to find someone that he or she is not on Facebook. The fact that the social networking site has became such a central hub for so many people, makes it a natural place to turn to for more than just connecting. Now Facebook is trying to use all the wealth of information that it has about its users to be even more relevant.
The recent announcement of a shopping recommendation service in a partnership with between Facebook and Amazon, reinforce that approach.
The service is deigned so that a friend on Facebook looking for a gift for another Facebook friend, can get recommendation from Amazon based on that person profile in the social site. The service will be able to access users' accounts and look at their profiles to get a clue of their favorite movies, music, books and others interests.
It is in testing mode and users can only joint in by opting-in. To do so, they will have to go to Amazon's recommendations page and click on the Sign in and Connect button under "Tap into your Facebook Network." From there, they will connect to their Facebook page after their Amazon credentials are verified.
For more, see cnet.com
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