A television advertisement for Axe men's deodorant stirred a big controversy in India, prompting government officials to order it suspended. In the ad, a man is transformed into a walking chocolate figurine after spraying himself with Axe's Dark Temptation deodorant. As he goes by his daily life, women, most of them scantily dressed, can't resist him. They threw themselves at him, licking and biting off various parts of his body. The one bite that seemed to have broken the camel's back is the one of the man's butt by a woman sitting in a commuter bus.The Indian Ministry of Information and Broadcasting suspended the ad after receiving one complaint and has referred the matter to the Indian Advertising Standards Council which has yet to take a position.
See for yourself.
Monday, September 22, 2008
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