Trying to draw from each other's strength, CNBC the business news channel and LinkedIn the social networking site for business executives, have brokered a partnership deal. The deal calls for CNBC to air community generated content such as surveys and polls from LinkedIn's nearly thirty million members and to make LinkedIn networking tools available to cnbc.com users.
In return, CNBC will provide its programming, articles, blogs, financial data and video content to LinkedIn.
The clear winner here is CNBC who will be able to offer its advertisers, a highly targeted audience. To alleviate some fears of lost of privacy by its members, LinkedIn said that CNBC will not have access to its members' profile information, at least for now.
For more, see Reuters.
Thursday, September 4, 2008
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