World Federation of Adverisers against the Google/Yahoo deal.

According to the Wall-Street Journal, the World Federation of Advertisers (WFA) has joined the rank of trade organizations opposed to the proposed deal between Google and Yahoo. The proposed deal would have let Google sells search ads on Yahoo with the proclaimed goal to serve better targeted ads. It would guarantee Yahoo a least $800 million a year in payments from Google. The WFA expressed its opposition to the deal in the form of a written argument to the European Competition Commission which is already investigating the matter following a previous complaint by the World Association of Newspapers (WAN).
In the U.S., the National Association of Advertisers has already expressed its opposition to the deal for fear that it will give Google, control of nearly 90% of the online advertising market.
The U.S. justice Department is actually reviewing the deal at the request of the the two companies involved who voluntarily agreed to delay its implementation.

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