Kapitall free service makes investing fun and social.

The new financial reform law that just went into effect, brought very deep regulation to the industry. Inspired by the financial crisis from two years ago, the reform has touched on one important underlying aspect of the financial sector: the need to have informed and proactive consumers. It is a common knowledge that when it comes to managing their finances and investing, consumers are not as literate as they should be.
If they were intimidated before by the idea of taking charge of their investing and finances, they should no more after learning of Kapitall a free finances service in beta mode that aims to change all that by educating conumers in an interactive, graphically-pleasing way.
With Kapitall, the focus is on " generating a unique user experience that makes investing a more inviting and engaging activity" according to one of its executives.
And to believe AppScout, Kapitall users "level up" through missions and levels that gradually introduce them to more advanced tools and financial concepts. A host of easy-to-use features are also provided, including companies color-coded by sector, comprehensive watch lists, and a search engine that works with familiar brand names, as well as company names. Perhaps the most useful is the Compar-o-matic, which pops up when multiple companies are dragged and dropped on the comparison tool.
The Kapitall experience is also a social one. Users can either create a new Kappitall account, or use their Facebook account, and can also share information with their Facebook contacts and other Kapitall users. There are also opportunities for users to "battle" with other users and set up competitions with their own time limits and goals, in order to see who can create the best portfolio of investments.
Users also have the choice to use Kapitall purely as a learnAmeritrade ing and research environment with practice portfolios. Thanks to a partnership with TD Ameritrade, users can make actual trades in their real-life portfolio. Users must log in to their TD account to trade, and will be responsible for the associated fees, but all of the other tools that Kapitall provide are free of charge.

For more, see AppScout.com