Wednesday, October 27, 2010

Verizon Wireless to start selling Apple's iPad by month


Verizon Wireless, the largest wireless carrier in the U.S., is to start selling Apple's runaway hit, the iPad tablet computer. Until now, Apple has made the iPad available only through its stores and at some Best Buy stores. But given the smashing success of iPad and the frenzy it has created among a wide array of devices makers to come up with a tablet of their own, Apple felt compeled to widen its lead in the category by making it available through more outlets. Working towards that goal, Apple has recently decided to have all Best Buy stores carry the iPad and concluded deals with Target, Wal-Mart and its parent company Sams Club to let them carry the prized tablet. But the the recently news that Verizon Wireless, the U.S. biggest wireless carrier will soon include the iPad in its line up, may be the biggest of them all. There seems to be two reasons for that: for the first time, Apple is breaking from its exclusive relationship with AT&T as network partner; second, by patterning with Verizon Wireless, Apple is hoping to ride the waves of the carrier' reputation of coverage quality among cell phones users. Another smart phones maker that has ripped the profits of associating with Verizon Wireless, is Google whose Android phones has recently taken the first spot from Apple in the last quarter as the best selling in the market.
Verizon Wireless will start offering the iPad October 28 the same day it will be offered at ATA&T own stores too for the first time.
Unlike AT&T,Verizon Wireless won't sell a 3G version of the iPad. Instead, users will have to buy a device called MiFi about the size of a business card and roughly 0.4 inches thick, that connects to cellular networks and creates a portable Wi-Fi hot spot that can support up to five Wi-Fi-enabled devices.
Verizon Wireless's iPad/MiFi bundle is priced the same as iPads with AT&T's 3G service, ranging from $630 to $830 depending on the size of the device's memory. AT&T offers a cellular data plan with a 250 megabyte limit for $15 a month, and a 2 gigabyte cap for $25 a month.
Actually, Verizon Wireless will offer customers the option of bundling their iPad with its "MiFi" gadget for about $130, less than half the current cost of the device.
Verizon Wireless is also cutting the price of its data plans for the iPad, offering users 1 gigabyte of data for $20 a month, compared with current options of $40 for 250 megabytes and $60 for 5 gigabytes. Users can pay more for bigger plans, including a $50 a month plan for 5 gigabytes according to the Wall Street Journal.

For more, see WSJ.com

2 comments:

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